Like thousands of other applications owners, I use Google Analytics in Poocount. Google Analytics is a piece of software that grabs data about my users (you). It’s something like an advanced server log.
I take additional care not to collect personal information. For example the IP addresses from which I receive your reports are anonymised.
What does Google Analytics record?
- What pages you click on in the app.
- How long you stay on them.
- What kind of smartphone you’re using.
- Error reporting to be able to fix problems.
- And quite a bit more.
What do I do with your data?
The tracking information allows me to better understand the kind of people who use my app and how they interact with it. This allows me to make better decisions about design and features which hopefully will result in a better application for you.
Occasionally, I will compile aggregate statistics about the number of visitors this app receives and smartphones being used. No personally identifying data is included in this type of reporting. All of my activity falls within the bounds of the Google Analytics Terms of Service.